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PRIVACY POLICY


This privacy policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made

thereunder and the amended provisions related to electronic documents/records in various statutes as amended by the Information Technology Act, 2000.

This privacy policy does not require any physical, electronic, or digital signature.

This privacy policy is a legally binding document between you and An Americano KingTM (Both terms defined below). The terms of this privacy policy will be

effective upon your acceptance of the same (Directly or indirectly in electronic form, by clicking on the “I agree” tab or by use of the website or mobile app or

other means) and will govern the relationship between you and An Americano KingTM for your use of the Website or App(An Americano KingTM ) (Defined

below).

This document is published and shall be construed under the provisions of the information technology (Reasonable security practices and procedures and

sensitive personal data or information) rules, 2011 under the Information Technology Act, 2000; Which require publishing of the privacy policy for collection,

use, storage, and transfer of sensitive personal data information.

Please read this privacy policy carefully. By using the Website or App, you indicate that you understand, agree and consent to this privacy policy. If you do not

agree with the terms of this privacy policy, Please do not use this website. You hereby provide your unconditional consent or agreements to 

An Americano KingTM as provided under section 43A and section 72A of the Information Technology Act, 2000.

By consenting to provide us with your information or by making use of the facilities provided by the Website, you hereby consent to the collection, storage,

processing, and transfer of any or all of Your Personal Information, Sensitive Personal Information, and Non-Personal Information (Collectively referred to as

“Information”) by An Americano KingTM as specified under this Privacy Policy. You further agree that such collection, processing, use, storage, and transfer of

Your Information shall not cause any loss or wrongful gain to you or any other person.

An Americano KingTM Business Solutions and its subsidiaries and affiliates and Associate Companies (individually and/ or collectively,

An Americano KingTM ) is/are concerned about the privacy of the data and information of users (including sellers and buyers/customers whether registered or non-

registered) accessing, offering, selling or purchasing products or services on An Americano KingTM 's websites, mobile sites or mobile applications ("Website")

on the Website and otherwise doing business with An Americano KingTM  "Associate Companies" here shall have the same meaning as ascribed in

Companies Act, 2013.

The terms "We" / "Us" / "Our" individually and collectively refer to each entity being part of the definition of An Americano KingTM  and the terms "You" /"Your" /

"Yourself" refer to the users. This Privacy Policy is a contract between You and the respective An Americano KingTM  entity whose Website You use or access

or You otherwise deal with. This Privacy Policy shall be read together with the respective Terms of Use or other terms and condition of the respective 

An Americano KingTM  entity and its respective Website or nature of business of the Website.


An Americano KingTM  has provided this Privacy Policy to familiarize You with:


·         The nature of data or information that You agree to consensually share with or provide to An Americano KingTM  and that An Americano

KingTM  collects from

You under Your informed authorization.

·         The purpose for collection of such data or information from You;

·        An Americano KingTM 's information security practices and policies; and

·        An Americano KingTM 's policy on sharing or transferring Your data or information with third parties. This Privacy Policy may be amended / updated from time

to time. Upon amending / updating the Privacy Policy, we will accordingly amend the date above. We advise that you regularly check this Privacy Policy to apprise

yourself of any updates. Your continued use of Website or provision of data or information thereafter will imply Your unconditional acceptance of such updates to

this Privacy Policy.

·         Information collection, processing and storage of such Information:


The "Information" (which shall also include data) provided by You to 
An Americano KingTM  or collected from You by An Americano KingTM  may consist of

"Personal Information", “Sensitive Personal Information” and "Non-Personal Information".


·         Personal Information:

Personal Information is Information collected that can be used to uniquely identify or contact You. Personal Information for the purposes of this Privacy Policy may

include, but not be limited to:

o    Your user name along with Your password,

o    Your name,

o    Your address,

o    Your telephone number,

o    Your e-mail address or other contact information,

o    Your date of birth,

o    Your gender,

o    Information regarding your transactions on the Website, (including sales or purchase history),

o    Your financial information such as bank account information, IFSC Code, Branch Name for processing refunds ,

o    Internet Protocol address,

o    Any other items of ‘sensitive personal data or information' as such term is defined under the Information Technology (Reasonable Security Practices And

Procedures And Sensitive Personal Data Of Information) Rules, 2011 enacted under the Information Technology Act, 2000;

o    Identification code of your communication device which You use to access the Website or otherwise deal with any An Americano KingTM  entity,

o    Any other Information that You provide during Your registration process, if any, on the Website. Such Personal Information may be collected in various ways

including during the course of You:

§  registering as a user on the Website,

§  registering as a seller on the Website,

§  Availing services offered on the Website. Such instances include but are not limited to making an offer for sale, online purchase, participating in an online survey

or contest, communicating with An Americano KingTM 's customer service by phone, email or otherwise or posting user reviews on the items available on the

Website, or Otherwise doing business on the Website or otherwise dealing with any An Americano KingTM  entity. We may receive Personal information about you

from third parties, such as social media services, commercially available sources and business partners. If you access Website through a social media service or

connect a service on Website to a social media service, the information we collect may include your user name associated with that social media service, any

information or content the social media service has the right to share with us, such as your profile picture, email address or friends list, and any information you

have made public in connection with that social media service. When you access the Website or otherwise deal with any An Americano KingTM  entity through

social media services or when you connect any Website to social media services, you are authorizing An Americano KingTM  to collect, process, store, use and

retain such information and content in accordance with this Privacy Policy.


Non-Personal Information:


An Americano KingTM may also collect information other than Personal Information from You through the Website when You visit and / or use the Website.

Such information may be stored in server logs. This Non-Personal Information would not assist An Americano KingTM   to identify You personally. This Non-

Personal Information may include:

§  Your geographic location,

§  details of Your telecom service provider or internet service provider,

§  the type of browser (Internet Explorer, Firefox, Opera, Google Chrome etc.),

§  the operating system of Your system, communication device and the Website You last visited before visiting the Website,

§  The duration of Your stay on the Website is also stored in the session along with the date and time of Your access, Non-Personal Information is collected

through various ways such through the use of cookies. An Americano KingTM  may store temporary or permanent ‘cookies' on Your computer. You can erase or

choose to block these cookies from Your computer. You can configure Your computer's browser to alert You when we attempt to send You a cookie with an option

to accept or refuse the cookie. If You have turned cookies off, You may be prevented from using certain features of the Website.

§  Ads: An Americano KingTM  may use third-party service providers to serve ads on An Americano KingTM 's behalf across the internet and sometimes on the

Website. They may collect Non-Personal Information about Your visits to the Website, and Your interaction with our products and services on the Website. Please

do note that Personal Information and Non Personal Information may be treated differently as per this Privacy Policy.

§  Your installed packages information

You hereby represent to An Americano KingTM  that:


·         the Information You provide to An Americano KingTM from time to time is and shall be authentic, correct, current and updated and You have all the rights,

permissions and consents as may be required to provide such Information to An Americano KingTM .

·         Your providing the Information to and An Americano KingTM 's consequent storage, collection, usage, transfer, access or processing of the same shall not be

in violation of any third party agreement, laws, charter documents, judgments, orders and decrees.

·         An Americano KingTM  and each of An Americano KingTM   entities officers, directors, contractors or agents shall not be responsible for the authenticity of the

Information that You or any other user consensually provides to An Americano KingTM . You shall indemnify and hold harmless An Americano KingTM  and each

of An Americano KingTM  entities officers, directors, contracts or agents and any third party relying on the Information provided by You in the event You are in

breach of this Privacy Policy including this provision and the immediately preceding provision above.

·         Your Information will primarily be stored in electronic form however certain data can also be stored in physical form. We may store, collect, process and use

your data in countries other than Republic of India but under compliance with applicable laws. We may enter into agreements with third parties (in or outside of

India) to store or process your information or data. These third parties may have their own security standards to safeguard your information or data and we will on

commercial reasonable basis require from such third parties to adopt reasonable security standards to safeguard your information / data and which will be at par

with the security standards applied by Us.


Purpose for collecting, using, storing and processing Your Information [Collectively called “Purposes”]:


An Americano KingTM  collects, uses, stores and processes Your Information for any purpose as may be permissible under applicable laws (including where

the applicable law provides for such collection, usage, storage or processing in accordance with the consent of the user) connected with a function or activity

of each of An Americano KingTM  entities and shall include the following:

·         to facilitate Your use of the Website or other services of An Americano KingTM  entities;

·         to respond to Your inquiries or fulfill Your requests for information about the various products and services offered on the Website;

·         to provide You with updated information about products and services available on the Website and to send You information, materials, and latest offers

from An Americano KingTM ;

·         to notify You important information regarding the Website, changes in terms and conditions, user agreements, and policies and/or other administrative information;

·         to send You surveys and marketing communications that  An Americano KingTM  believes may be of interest to You;

·         to personalize Your experience on the Website by presenting advertisements, products and offers tailored to Your preferences;

·         to help You address Your problems incurred on the Website including addressing any technical problems;

·         If You purchase any product or avail of any service from the Website, to complete and fulfil Your purchase, for example, to have Your payments and refunds

processed, to communicate with You regarding Your purchase and provide You with related customer service;

·         for proper administering of the Website;

·         to conduct internal reviews and data analysis for the Website (e.g., to determine the number of visitors to specific pages within the Website);

·         to improve the services, content and advertising on the Website;

·         To provide value added services such as Single Sign On. Single Sign On shall mean a session/user authentication process that permits a user to enter

his/her name or mobile number or e-mail address or any combination thereof and password in order to access multiple websites and applications;

·         to facilitate seamless purchase experience while making a transaction by pre-populating the OTP received through SMS by you;

·         to facilitate various programs and initiatives launched by  An Americano KingTM  or third party service providers and business associates;

·         to analyze how our services are used, to measure the effectiveness of advertisements, for facilitating payments;

·         for conducting academic research and surveys;

·         to protect the integrity of the Website;

·         to respond to legal, judicial, quasi-judicial process and provide information to law enforcement agencies or in connection with an investigation on matters

related to public safety, as permitted by law;

·         to conduct analytical studies on various aspects including user behaviour, user preferences etc.;

·         to permit third parties who may need to contact users who have bought products from the Website for facilitating installation, service and any other product

related support;

·         to implement information security practices;

·         to determine any security breaches, computer contaminant or computer virus;

·         to investigate, prevent, or take action regarding illegal activities and suspected fraud,

·         to undertake forensics of the concerned computer resource as a part of investigation or internal audit;

·         to trace computer resources or any person who may have contravened, or is suspected of having or being likely to contravene, any provision of law including

the Information Technology Act, 2000 that is likely to have an adverse impact on the services provided on any Website or by An Americano KingTM ;


You hereby agree and acknowledge that the Information so collected is for lawful purpose connected with a function or

activity of each of the An Americano KingTM  entities or any person on their respective behalf, and the collection of

Information is necessary for the Purposes.


Access, collection, use and sharing post your Consent or at Your Direction:


By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information

(including sensitive personal information) on An Americano KingTM  in accordance with this Privacy Policy. While providing your personal information over the

Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners,

marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes

specified in this Privacy Policy. You have an option to withdraw your consent that you have already provided by writing to the Grievance Officer at the contact

information provided below. Please mention “Withdrawal of consent for processing personal information” in your subject line of your communication.


Sharing and disclosure of Your Information:


You hereby unconditionally agree and permit that An Americano KingTM  may transfer, share, disclose or part with all or any of Your Information, within and

outside of the Republic of India to various An Americano KingTM entities and/or to third party service providers / partners / banks and financial institutions for

one or more of the Purposes or as may be required by applicable law. In such case we will contractually oblige the receiving parties of the Information to

ensure the same level of data protection that is adhered to by An Americano KingTM  under applicable law.

You acknowledge and agree that, to the extent permissible under applicable laws, it is adequate that when An Americano KingTM  transfers Your Information

to any other entity within or outside Your country of residence, An Americano KingTM  will place contractual obligations on the transferee which will oblige the

transferee to adhere to the provisions of this Privacy Policy.

You unconditionally agree and permit An Americano KingTM  to access and read your SMS to auto fill or prepopulate ‘OTP’ while making a transaction and to

validate your mobile number.

An Americano KingTM  may share statistical data and other details (other than Your Personal Information) without your express or implied consent to

facilitate various programs or initiatives launched by An Americano KingTM , its affiliates, agents, third party service providers, partners or banks & financial

institutions, from time to time. We may transfer/disclose/share Information (other than Your Personal Information) to those parties who support our business,

such as providing technical infrastructure services, analyzing how our services are used, measuring the effectiveness of advertisements, providing customer /

buyer services, facilitating payments, or conducting academic research and surveys. These affiliates and third party service providers shall adhere to

confidentiality obligations consistent with this Privacy Policy. Notwithstanding the above, We use other third parties such as a credit/debit card processing

company(s), payment gateway(s), pre-paid cards etc. to enable You to make payments for buying products or availing services on  An Americano KingTM .

When You sign up for these services, You may have the ability to save Your card details and/or UPI details for future reference and faster future payments. In

such case, We may share Your relevant Personal Information as necessary for the third parties to provide such services, including your name, residence and

email address. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and we are not in

any manner responsible or liable to You or any third party for any delay or failure at their end in processing the payments.

An Americano KingTM  may also share Personal Information if An Americano KingTM  believe it is necessary in order to investigate, prevent, or take action

regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and

conditions or our policies.

We reserve the right to disclose your information when required to do so by law or regulation, or under any legal obligation or order under law or in response

to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or

exercise our legal rights or defend against legal claims.

You further agree that such disclosure, sharing and transfer of Your Personal Information and Non-Personal Information shall not cause any wrongful loss to

You or to any third party, or any wrongful gain to us or to any third party.


Links to third party websites:


Links to third-party advertisements, third-party websites or any third party electronic communication service may be provided on the Website which are

operated by third parties and are not controlled by, or affiliated to, or associated with, An Americano KingTM  unless expressly specified on the Website.

An Americano KingTM  is not responsible for any form of transmission, whatsoever, received by You from any third party website. Accordingly, 

An Americano KingTM  does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third

party websites, nor does An Americano KingTM  control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound,

photographs, graphics, videos, messages or other materials available on such third party websites. The inclusion or exclusion does not imply any

endorsement by An Americano KingTM  of the third party websites, the website's provider, or the information on the website. The information provided by You

to such third party websites shall be governed in accordance with the privacy policies of such third party websites and it is recommended that You review the

privacy policy of such third party websites prior to using such websites.


Security & Retention:


The security of your Personal Information is important to us. An Americano KingTM  strives to ensure the security of Your Personal Information and to protect

Your Personal Information against unauthorized access or unauthorized alteration, disclosure or destruction. For this purpose, An Americano KingTM  adopts

internal reviews of the data collection, storage and processing practices and security measures, including appropriate encryption and physical security

measures to guard against unauthorized access to systems where An Americano KingTM stores Your Personal Information. Each of the 

An Americano KingTM  entities shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of Your

Information. Provided that, Your right to claim damages shall be limited to the right to claim only statutory damages under Information Technology Act, 2000

and You hereby waive and release all An Americano KingTM  entities from any claim of damages under contract or under tort.

If you choose a payment gateway to complete any transaction on the Website then Your credit card data may be stored by the payment gateway (and not

by An Americano KingTM ) in compliance with industry standards/ recommended data security standard for security of financial information such as the

Payment Card Industry Data Security Standard (PCI-DSS).

An Americano KingTM  may share your Information with third parties under a confidentiality agreement which inter alia provides for such third parties to not

disclose the Information further unless such disclosure is for the Purposes. However, An Americano KingTM is not responsible for any breach of security or

for any actions of any third parties that receive Your Personal Information. An Americano KingTM  is not liable for any loss or injury caused to You as a result

of You providing Your Personal Information to third party (including any third party websites, even if links to such third party websites are provided on the

Website).

Notwithstanding anything contained in this Policy or elsewhere, An Americano KingTM  shall not be held responsible for any loss, damage or misuse of Your

Personal Information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined below).

A Force Majeure Event shall mean any event that is beyond the reasonable control of An Americano KingTM   and shall include, without limitation, sabotage,

fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking,

unauthorized access to computer, computer system or computer network, computer crashes, breach of security and encryption (provided beyond reasonable

control of An Americano KingTM ), power or electricity failure or unavailability of adequate power or electricity.

While We will endeavour to take all reasonable and appropriate steps to keep secure any Personal Information which We hold about You and prevent

unauthorized access, You acknowledge that the internet or computer networks are not fully secure and that We cannot provide an absolute assurance

regarding the security of Your Personal Information.

You agree that all Personal Information shall be retained till such time required for the Purpose and/or required under applicable law, whichever is later Please

note here that the Non-Personal Information provided by You will be retained indefinitely.


User discretion and opt out:


You agree and acknowledge that You are providing Your Information out of your free will and informed consent. You have an option not to provide or permit

 An Americano KingTM  to collect Your Personal Information or later on withdraw Your consent with respect to such Personal Information so provided herein

by sending an email to the grievance officer of An Americano KingTM  on admin@anamericanoking.com or such other electronic address of the

respective An Americano KingTM  entity as may be notified to You. In such case, You should neither visit any Website nor use any services provided by 

An Americano KingTM  entities nor shall contact any of the An Americano KingTM  entities. Further, as a consequence of Your consent withdrawal 

An Americano KingTM may not be able to deliver products to You, upon Your order, or An Americano KingTM  may deny You access from using certain

services offered on the Website. You can add or update Your Personal Information on a regular basis. Kindly note that An Americano KingTM  is at liberty to

retain Your Personal Information that you had provided previously through an informed consent.


Grievance Officer:


If you find any discrepancies or have any grievances in relation to the collection, processing, storage, use, disclosure and transfer of Your Personal

Information under this Privacy Policy or any terms of An Americano KingTM  's Terms of Use, Term of Sale and other terms and conditions or polices of

any An Americano KingTM  entity, please contact the following:


For An Americano KingTM  Business Solutions:

Mrs. P. Sunitha, the designated grievance officer under Information Technology Act, 2000 and Consumer Protection (E-commerce) Rules, 2020. E-mail: admin@anamericanoking.com

The details of the grievance officer may be changed by us from time to time by updating this Privacy Policy.


Business / Assets Sale or Transfers:


An Americano KingTM may sell, transfer, or otherwise share some or all of its assets, including Your Information in connection with a merger, acquisition,

reorganization or sale of assets or business or in the event of bankruptcy. Should such a sale or transfer occur, such An Americano King entity will

reasonably ensure that the Information you have provided and which we have collected is stored and used by the transferee in a manner that is consistent

with this Privacy Policy. Any third party to which any of An Americano KingTM entity transfers or sells as aforesaid will have the right to continue to use the

Information that you under an informed authorization had provided to us or was collected by us immediately prior to such transfer or sale.


Further Acknowledgements:


You hereby acknowledge and agree that this Privacy Policy:

·         is clear and easily accessible and provides statements of An Americano KingTM  policies and practices respective to the Information;

·         provides for the various types of personal and/or non-personal data of information to be collected;

·         clearly provides for the purposes of collection, processing, usage and storage of the Information;

·         provides for disclosure of Information; and

·         provides for reasonable security practices and procedures.